Radhika Bajoria, is the youngest woman we have had on The Pink Thread and is testament to the fact that personal branding works.
While we believe it is important to learn from the women who have already paved the way for us, we see equal merit in seeking inspiration from those who have only just started, but our paving a whole other route.
How did the journey begin?
Radhika created her LinkedIn page two years ago and it wasn’t a strategic move then. She was part of the entrepreneurship cell in her college and was asked to create a page to seek sponsors for events. Little did she know that one action would open a plethora of opportunities for her today.
While the ask to join LinkedIn had been pushed on her, the steps she took to create a following was a conscious one. She began writing her own content six months into her journey, on the advice of her friend, who encouraged her to put up her first piece. This only reinstates our belief in surrounding yourself with the right people. As the saying goes, you are the average of the five people you spend the most time with.
Getting started takes courage but sticking with something demands even more. Radhika’s first post only garnered three likes (something she remembers distinctly) but she powered through it. She found her niche and momentum when she began sharing content on current affairs. This also inculcated in her, the habit to consume daily news with the age-old advice of reading a newspaper. She penned her views on these articles and they found an audience. While her journey continued an upward trend through 2019, it was only once the lockdown was imposed that her numbers grew drastically. This was of course the impact of the LinkedIn community massively growing at large during this phase. A clear example of the upside of the pandemic on social media usage.
The secret behind her 90,000 followers?
Radhika shared with us some helpful tips that each one of us could easily put into practice right away:
· Share not what you want to read but what your audience wants to consume.
· End your posts with a question, inviting your audience to engage with it, by leaving a direct call to action.
· Research. Research. Research: do not take your readers for a ride by trying to copy a post or post something without having complete knowledge of your subject. Sooner or later, it will catch up with you and by then there will be no turning back since you would have lost credibility.
· Engage with your community: respond to comments, make room for diverse opinions.
· Keep your content crisp: people today have a low attention span.
· Edit. And then edit some more. It may seem like a small post does not need that much time and energy but if you want to do it right then write a post, leave it to breathe and come back and re-read and edit accordingly for best results.
· Engage with other people’s content by leaving valuable comments.
· Pour time into it. The flower only blooms where you water it.
Screw it, let’s do it:
Radhika’s mantra has been to eliminate the over thinking and focus on action.
Action breeds more action which in one way or the other will always create results. She has learned to ask herself the question: what is the worst that can happen? You fail. You get up and you learn, and you take action once again.
This is also the philosophy she used when applying for internships. Graduating in a unique year like 2020, she had new ideas brewing in her mind every day without a sense of clarity on which one to act on. She thus applied to fields across the spectrum from advertising to finance to start ups and made it a point to engage with people from these different avenues on LinkedIn. Her personal branding made this a lot easier. Eventually, she now works at a law firm, which is something she had never planned but is so grateful to have stumbled upon. The lesson here is to take steps every day and through them, the right one will find you.
Is gender still a subject of discussion?
Radhika confirms that the number of women in a conference room is still pitiful. However, the upside of it, she believes is that when you speak as a woman, you tend to get more focused attention because very few share the point of view you bring to the table.
On a lighter note, she still views corporate dressing as a nuisance. Thirty minutes a day spent on deciding the appropriate work wear is in her opinion (and we agree) a colossal waste of time. She has noticed these insecurities to be much larger among women, especially younger women, due to society having us believe that our worth lies in our appearance. These insecurities she thinks our further fleshed out with the gap between the more privileged and the less privileged working within the same office.
While most of our interviews and research confirmed that women develop the ability to say no with time, we were pleasantly surprised to learn that Radhika honed the trait early on. She has been able to say no to work both in college and during her internships, in the interest against any exploitation of her skills and time. She is even unafraid to raise her hand and ask for something she believes she deserves, whether it has been a job title or a co-founding position at a passion project.
Advice to the youth?
Ask more questions: she believes it is a lack of curiosity that kills the cat and ignorance is not bliss.
Read more: she couldn’t propagate the habit of reading the newspaper anymore. And while she hasn’t completely inculcated the habit of reading books, she definitely sees the value they would bring.
Don’t waste your good years on a buzz: While she acknowledges that partying and spending time out is an important social experience, she urges her peers to make time to work on themselves too. Your 30-year-old self will thank you.
Embrace loneliness: this is such a powerful gem for today’s time. She insists we mustn’t run away from loneliness but instead use the time to work ourselves and seek clarity on who we are and where we want to go. Don’t allow people to influence you to live the lives they are leading.
Don’t study only to study: She has observed a lot of people collect degree after degree only because they lack clarity on the road they want to venture into. While she doesn’t have anything against educating oneself, she rightly believes that there is more way than one to do that.
At The Pink Thread, it is our vision to see more empowered women in the workplace, at all levels, in all industries; and speaking to Radhika today, gives us hope that the future is indeed female.
Radhika Bajoria is a 2021 LinkedIn Top Voices - Next Gen Awardee, selected as part of an elite group of 20 Top Voices known for being incredible content creators. Her posts dissect companies’ business models and acquisition deals, eliciting comments and applause from venture capitalists and entrepreneurs.